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Create the opportunity for new users to subscribe to the premium product upon registration in the signup flow, and for returning free users to become paid subscribers once logged in.
As a UX/UI designer I focussed on user research, ideation, branding, prototyping, and user testing.
First build a user base by offering a free product and then evolve to premium. The product has been well received and they need to design an experience that will allow users to subscribe and pay a monthly fee.
