Giving a Soundtrack to your Adventures

Business Goals

Create the opportunity for new users to subscribe to the premium product upon registration in the signup flow, and for returning free users to become paid subscribers once logged in.

My Role

As a UX/UI designer I focussed on user research, ideation, branding, prototyping, and user testing.

Business Strategy

First build a user base by offering a free product and then evolve to premium. The product has been well received and they need to design an experience that will allow users to subscribe and pay a monthly fee.

© 2021 Claudia April